This is the perfect blonde for the end of summer 2025 and the beginning of autumn 2025. "Lemon platinum" is taking the world by storm

It's fresh, energetic, and unconventional. "Lemon platinum" is the hair color that's winning the hearts of celebrities and salons this season. And everything points to this vibrant blonde being a hit in late summer 2025 and early fall 2025.

For the past few years, cool, icy blonde has reigned supreme in salons. Perfect, but often demanding and not very skin-friendly. Now it's time for a change – a warmer, sunnier shade. Celebrity hairstylist Tom Smith has dubbed it "lemon platinum" and described it as "a light, clean blonde, free of silver tones, fresh and uncompromising."

There's no shortage of inspiration: from Kirsten Dunst , to Anya Taylor-Joy, to Elle Fanning , to fashion icon Claudia Schiffer . They all know that this blonde is a hit. It not only brightens the skin but also visually rejuvenates it.

Elle Fanning at the 2025 Cannes Film Festival. License: Stephane Cardinale - Corbis/Corbis / Getty Images

This trend didn't just appear out of nowhere. We're seeing more and more shades of yellow in fashion—from butter yellow to lemon yellow. Fruit colors are dominating makeup bags and wardrobes: strawberry pink, cherry red, and now it's lemon's turn.

“Lemon platinum has this energetic note to it that makes it look fresh and modern,” Smith tells Byrdie.

The practical aspect is also important. Colorist Jenna Perry , known for her transformation of Kendall Jenner , notes that lemon platinum can often be achieved using high-lift dyes , which are less invasive than traditional lightening. And the less damage, the better for the hair.

Although the word "yellow" brings to mind the nightmare of a failed lightening process for many blondes, here it is the key to success.

" Yellow only looks bad when it's accidental . Lemon platinum is intentional. Elegant and deliberate," Smith emphasizes.

Lemon shade of blonde - a fashionable color for summer and fall 2025. License: Edward Berthelot / Getty Images

In practice, this means asking your hairdresser for a very light blonde with a delicate lemon tone – not golden, not beige, and certainly not ash.

To maintain the effect, experts recommend gentle cleansing shampoos and protection against chlorinated or seawater . Shine-enhancing care is also crucial, as this color only works when it reflects light.

Lemon platinum is a blonde that evokes summer and looks like the freshest version of luxury. And it's also hard to tear yourself away from it—just like another glass of refreshing lemonade.